MBC Marketing Agency

As a Team Lead at the University of Utah Masters of Business Creation Marketing Agency, I am responsible for leading a team that provides strategic guidance to founders using website auditing techniques and strategic SEO principles.

My primary responsibilities include:

• The single point of contact between an MBC founder and my marketing team.
• Conducting user research and website usability testing.
• Create a project plan with clear action steps and assign necessary tasks to team members while providing support to ensure task completion.
• Provide feedback to directors on website audit process.

Website Creation Deliverable

After identifying an opportunity to enhance the agency's service offerings, I've been working on refining a new deliverable behind the scenes. We're now ready to move into the first project phase where we'll be testing the concept to validate its effectiveness and gather initial feedback. I look forward to sharing more details as my team progresses through the testing stage.

Studio937 Website Audit

Working with Gaby, the founder of Studio937, to deliver a website audit inline with the Marketing Agency website audit criteria, my team and I delivered in-depth feedback on site performance, user experience, SEO optimization and competitor site analysis. Giving Gaby a outline for potential development in her Website to increase customer retention.

Search Engine Optimization

I developed comprehensive SEO skills by implementing a systematic website audit process. I learned to ensure proper site indexing by configuring canonical URLs, improving mobile-friendliness, and optimizing page load speeds. Using Google Search Console reports, I identified and fixed indexing issues while removing low-quality pages from search results. I mastered on-page SEO techniques including strategic keyword placement, internal linking structures, and content organization that satisfies user search intent.

SemRush and Google Analytics tools

I developed expertise in using professional SEO tools like SemRush for backlink analysis, competitor research, and recurring site audits. Through Google Analytics, I learned to track organic search traffic trends, analyze user behavior, and establish baseline metrics to measure SEO improvements over time.

User Research Methods

I enhanced my approach to website analysis by studying user accessibility standards through tools like WebAIM. By examining content gaps and competitor performance, I learned to create user-focused content that directly addresses search intent, resulting in better engagement metrics and reduced bounce rates.